Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.
The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of June 30, 2012, Vibe had a circulation of 300,943, of which 202,439 was paid, and 98,504 was non paid.Advertisers ran the gamut from record labels to fashion houses to various cognac brands.
Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe.Though hip-hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. Miller Publishing bought Vibe in 1996, and shortly afterward bought Spin. Private equity firm, The Wicks Group, bought the magazine in 2006.
Jonathan Van Meter's successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again.
On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately,although according to Essence, Quincy Jones has stated he would like to keep it alive online.
After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine. They have said they "feel privileged to purchase and resurrect such a storied brand." They added Uptown magazine to Vibe's parent company, Vibe Holdings. Ron Burkle and Magic Johnson later invested in the company. Vibe Holdings merged with BlackBook Media to form Vibe Media in 2012.
the coleour scheme for vibe is black white/silver and red the red is to stand out an show a sexy ciara and her image is to be feminim but a goddess at the same time she is in a sitting position which is fun yet very flirtacious like look at me boys im here plus she is very tall her height is 5'10 it high platform shoes. she is also nude on the cover embracing her sexiness.
the red stands out